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Stellus Capital Management, LLC Provides Unitranche Financing in Support of Clearview Capital’s Investment in Adcellerant LLC
Jan 30, 2024SHARE
Houston, TX & Charlotte, NC – January 30, 2024 – Stellus Capital Management, LLC (“Stellus”) announced today that its affiliates participated in providing senior debt financing and an equity co-investment in support of Clearview Capital’s (“Clearview”) investment in AdCellerant (“AdCellerant” or the “Company”), a provider of outsourced digital marketing software and services.
AdCellerant partners with media companies and agencies to provide outsourced execution across a range of cutting-edge digital marketing tactics on a white label basis, along with sales support and training on various digital tactics. This enables AdCellerant’s partners to sell Madison Avenue-caliber digital marketing products to their advertiser clients, with fulfillment handled entirely by AdCellerant. These capabilities are powered by UI.Marketing, a proprietary technology platform that automates proposal generation, order management, execution, and campaign reporting, all on a white label basis. The Company is led by a highly driven and experienced management team that has worked together for more than 15 years.
Geoff Faux, Partner at Clearview, said, “From the very beginning, we have been impressed by AdCellerant’s industry-leading digital marketing capabilities, innovative technology, and commitment to client success. We view these outstanding core attributes of the business as a reflection of AdCellerant’s very talented and dedicated leadership team, and we look forward to working with them to continue AdCellerant’s rapid growth for years to come. We appreciate Stellus’ partnership throughout the transaction process.”
“We are excited about the opportunity to partner with Clearview to support AdCellerant’s next phase of growth,” said Bill Haverland, Managing Director at Stellus, adding, “We believe the Company’s unique value proposition and proprietary software, combined with Clearview’s expertise, will propel the Company’s already impressive trajectory.”
For inquiries related to this Press Release, please contact:
Bill Haverland
(832) 279-2289
whaverland@stelluscapital.com
